Hands-On SEO Using Yoast

Want to boost your website’s SEO (Search Engine Optimization) but not sure exactly how to do it? Join James Hipkin for a hands-on, interactive workshop on how you can implement your SEO strategy with Yoast SEO for WordPress.

Hipkin will show you all the nuts and bolts of this powerful SEO tool using an actual website, so you can get the real-life skills you need to improve your ranking in Google searches and help your customers find you.

What you’ll learn in this class:

• Basics of keyword research
• Dos and don’ts for managing on-page content
• How to use the Snippet Editor to optimize your presence on the Search Engine Results Page
• How to optimize the site, pages, and posts for social media

About James Hipkin

James Hipkin is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands, and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.

He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency in San Francisco called Brann Worldwide, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank and Nestlé. He went on to become the head of Hoffman Lewis’s interactive group, with Toyota as the main client. Over seven years ago, he joined Red8 Interactive as a long-term vendor and became an owner and managing director.