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Mountain Minds Monday: Stop Throwing Marketing Money at the Wall

April 12, 2021 @ 5:00 pm - 7:00 pm

Tahoe Silicon Mountain, a local network of entrepreneurs and professionals is pleased to have Bill M. West present this month. West will present at the April 12th, virtual Mountain Minds Monday via livestream using the Tahoe Silicon Mountain YouTube Channel and will help businesses “STOP Throwing Marketing Money at the Wall.”

In his virtual presentation, West will break down branding and marketing smoke and mirrors to help businesses get clarity, direction and stop throwing marketing money at the wall like it’s wet spaghetti.

Along with his team of forward-thinkers and norm-shakers, West has developed a demystifying approach to branding and marketing that brings serious punch to business large and small (yes, medium too).

West will cover …
… the intersection between strategy and creative.
… the distinction between branding and marketing, and how they wildly influence each other.
… why the world hates marketing, namely marketing agencies.
… off-the-cuff answers to participants’ intriguing questions!

Participants will leave with marketing-specific quick-and-dirties and also a list of 10 brand improvements they can make over lunch!

Owner and lead eyebrow-raiser of Bareknuckle Brand Marketing, Bill pulls from his background as a speech writer, ghostwriter and university writing instructor to help entrepreneurs develop a rich, compelling, articulate brand and customer-seducing marketing.

His work has been featured in media sources such as the New York Times, CNBC and Fox News; across financial websites such as e-trade; and on the back of vodka bottles.

A transplant from the sticks of Tulsa, Oklahoma, Bill dug his roots in Reno 17 years ago … finishing his masters, starting his first business, supporting local craft breweries and singing for a rock-n-roll band you’ve never heard of.

Bill’s lifetime of awards and accolades include:
– Most Handsomest, Annual Winner, Bill’s Mom
– Best Greaser, 2nd Grade Outsiders Play, Mrs. Coleman
– Most Likely to Join/Lead a Cult, 2001, Verdigris High School (EVERYONE)
– Best Prince Karaoke Impersonator, 2003, Laramie County Community College
– World’s Best Dad, Accidental Nomination, Coffee Mug Left on Desk
Most Regrettable Emcee Choice, 2018, American Marketing Association ACE Awards

Please join us on Monday, May 7th, at 5:00 PM online at The event will be available on YouTube as a livestream and after the event. Livestream for this event starts at 5:00 PM on Or log onto YouTube and search for Tahoe Silicon Mountain.

A suggested donation of $5.00 will help TSM to defray the expenses of live streaming the event. Please donate at

You can find us at or sign up for email meeting announcements here:


April 12, 2021
5:00 pm - 7:00 pm
Event Category:


Online event


Tahoe Silicon Mountain