“The bottom line: the most important impact of social media technologies comes from who — and what — they empower, not just the information they exchange.” Harvard Business Review

The challenge is that most businesses find they don’t know which tools or processes to use or how to effectively utilize them. My goals are to generate demand for your business via thoughtful, meaningful, time-tested expertise and fresh ideas that are shared by word-of-mouth and enhanced by influencer outreach, organic SEO and earned media that will drive anticipated results.

My process begins with an analysis and understanding of your business promises and pillars. This includes making use of marketing research to understand the key decision drivers, attitudes to reinforce and attitudes to overcome.